SEO (Search Engine Optimization) is a set of actions aimed at improving the positioning of a site in the results list of Google and other search engines. In the case of startup companies, SEO positioning allows you to connect what you sell with what your potential customers are looking for, but without having to invest money in ads. This is especially useful in tough economic times. However, SEO takes time. The SEO definition goes beyond your imagination. Google’s criteria to position a page are many. Google considers more than 200 factors when deciding whether a site is relevant to a search, and content relates to the site. We suggest reading this article as a complement to this guide.
The contents in the SEO strategy
Google values useful answers, well written and oriented to satisfy its users. For this reason, and because everyone uses Google, content marketing has grown so much in recent years. The fundamental aspect of an SEO positioning strategy for B2B business is to generate content with the needs, queries, problems and interests of your potential customers in mind.
Topics and keywords
To better understand the questions of your potential customers and, above all, the way they ask Google, you need to do keyword research. Researching keywords helps you understand what and how people ask about the issues that your products and services solve. By doing a keyword research we can know what other similar terms are associated with those. Once you have a list of valid terms, you need to work on a content plan around them.
Writing with SEO in mind does not mean writing for Google. In fact, what has been said so far is enough to justify that the best thing is precisely the opposite – write with your audience in mind. However, there are some form conventions that can help make a text a better candidate for ranking high.
SEO optimization carried out within a website is known as “SEO on page”. The optimization “on page” includes the aforementioned about content and keywords, but also involves a series of more technical aspects. Below we list the most relevant ones.
- Use intelligible URLs: When creating the pages of a site, it is important to use URLs that are accessible and easily interpreted by Google.
- Optimize titles and Meta Descriptions: For titles it is recommended not to use more than 60 characters. Meta descriptions can be longer, up to 300 characters.
- Optimize images: Google recommends providing all images used on a site with a clear file name and description using the “alt” attribute.
- Improve loading speed: The loading speed of a site is another important factor in on-page SEO. Sites that are very slow or have trouble loading are less likely to appear first in the SERP.
- Implement TLS/SSL: TLS/SSL provides a security layer that protects the data exchanged between a website and a user through encryption, minimizing the risks of a computer attack.
- Submit your sitemap to Google: A sitemap is a file in which the pages of a website are listed to inform Google and other search engines about the organization of its content.
The Local SEO is optimization work that seeks to improve the organic positioning of a business within the area where he works. To do this, it capitalizes on the local searches that consumers carry out when they need to buy a product or service near them. Take full advantage of Google My Business to appear on Maps and Search when doing local searches. Do a good job of local keywords. Optimize the website.